The Evolution of Information Behaviour Research: A shift from systems to users.
The study of Information Behaviour has undergone a significant transformation over the years, shifting its focus from information systems to a user centered approach. In the past, research concentrated on the artifacts and avenues of information seeking such as libraries and other formal channels of information.
In the 1970s, studies began to branch out focusing on the person as a finder and user of information. Terms like “information seeking “ and “sense making” emerged to describe the phenomena of interest of a growing number of scholars in Information Science.
There are two primary approaches to studying how people interact with information, person oriented and system oriented. A person oriented approach focuses on the individual, their needs and behaviours as seen in question, “ How do small business owners in Malawi seek information when starting a new venture?” In contrast, a system oriented approach focuses on the information systems and technologies, exemplified by the question, “What are the most commonly used databases among academics at Mzuzu University?”
Myths of Information Behaviour and Information Seeking
These dubious assumptions were identified by Brenda Dervin, 1976. These myths highlight the complexities of information behaviour and seeking. Below are some examples of the myths.
- Only objective information is valuable: Objective information is valuable, but it is not only the type of information that is valuable. Subjective experiences, personal perspectives and contextual insights can be just as useful, depending on the situation.
- More information is always better: We often assume having more information is the key to making better decisions whilst having more information does not necessarily mean one is informed. Quality trumps quantity.
- Objective information can be transmitted out of context: Facts and data can be misleading when taken out of context. Without context we are left with isolated facts that might not tell the whole truth.
- Information can only be acquired through formal sources: This assumption is often made by those in educational institutions, but it does not reflect actual behaviour in our everyday life individuals frequently use both formal and informal sources to acquire information.
- There is relevant information for every need: Not every question has an answer and not every problem has a solution. According to Maslows hierarchy of need’s information can not replace basic needs like food. Water and shelter.
- Every need solution has a solution: Institutions such as libraries and medical clinics are focused on finding solutions to problems it is a myth to say every situation has a solution.
- It is always possible to make information available or accessible: Formal information systems have limitations, particularly when dealing with vague, ambiguous and constantly changing needs of the public.
- Time and Space: Need for information is time based and driven by individual situations. Therefore, the information you create must with stand the taste of time.
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